Coca-Cola’s The Art of Entrepreneurship Event #5by20

Recently I was invited by Coca-Cola to the their headquarters in Atlanta, Georgia, to attend The Art of Entrepreneurship Event.  In celebration of #5by20 artisan products now being made available for sale both online and at the World of Coke gift shop, bloggers were hosted for a fun one-day event to meet some of the inspiring women behind it all, and attend the "unveiling" of these beautiful, handcrafted items made from recycled materials.   These gorgeous items are now all available for sale at the Coca-Cola store online.  100% of the proceeds goes back to the artisan. To give you a little background, Coca-Cola's #5by20 initiative is a plan to help 5 million women entrepreneurs by the year 2020.  This includes all kinds of assistance, from business training and guidance to financial help in getting started.  You can watch video clips and/or read some of the fascinating success stories of women who've had their life significantly improved by participating … [Read more...]

I’m Headed to Atlanta for Coke’s #5by20 Event!

Nearly three years ago, I was invited by Coke to attend a fun blogging event, Conversations with Coca-Cola.  Held at their headquarters in Atlanta, GA, this was a fantastic experience for me.  Touring the World of Coke and meeting the Coke Bear was a definite highlight. He *almost* licked my camera lens.  He loves me, and I love him back. It was at this conference that I first heard about Coca-Cola's program #5by20.  Simply put, it's The Coca-Cola Company's global initiative to enable the economic empowerment of 5 million women entrepreneurs by 2020.  To achieve this, they implement programs to help women entrepreneurs -- from fruit farmers to artisans. #5by20 has since been launched in over 40 countries around the world, and can boast a number of beautiful, inspiring success stories.  This short video about Mama Njeri in Kenya, who became a mango farmer, gave me goose bumps.  :) So I was very excited to receive an invitation to return to Atlanta for the #5by20 Art of … [Read more...]