Coca-Cola’s The Art of Entrepreneurship Event #5by20

Recently I was invited by Coca-Cola to the their headquarters in Atlanta, Georgia, to attend The Art of Entrepreneurship Event.  In celebration of #5by20 artisan products now being made available for sale both online and at the World of Coke gift shop, bloggers were hosted for a fun one-day event to meet some of the inspiring women behind it all, and attend the "unveiling" of these beautiful, handcrafted items made from recycled materials.   These gorgeous items are now all available for sale at the Coca-Cola store online.  100% of the proceeds goes back to the artisan. To give you a little background, Coca-Cola's #5by20 initiative is a plan to help 5 million women entrepreneurs by the year 2020.  This includes all kinds of assistance, from business training and guidance to financial help in getting started.  You can watch video clips and/or read some of the fascinating success stories of women who've had their life significantly improved by participating … [Read more...]

I’m Headed to Atlanta for Coke’s #5by20 Event!

Nearly three years ago, I was invited by Coke to attend a fun blogging event, Conversations with Coca-Cola.  Held at their headquarters in Atlanta, GA, this was a fantastic experience for me.  Touring the World of Coke and meeting the Coke Bear was a definite highlight. He *almost* licked my camera lens.  He loves me, and I love him back. It was at this conference that I first heard about Coca-Cola's program #5by20.  Simply put, it's The Coca-Cola Company's global initiative to enable the economic empowerment of 5 million women entrepreneurs by 2020.  To achieve this, they implement programs to help women entrepreneurs -- from fruit farmers to artisans. #5by20 has since been launched in over 40 countries around the world, and can boast a number of beautiful, inspiring success stories.  This short video about Mama Njeri in Kenya, who became a mango farmer, gave me goose bumps.  :) So I was very excited to receive an invitation to return to Atlanta for the #5by20 Art of … [Read more...]

Atlanta’s “World of Coke” Houses History, Fun, & a BIG Secret

  This past Fall I was able to attend the "Conversations With Coca-Cola" blogging conference, in downtown Atlanta.  On the agenda, a tour of their notorious museum World of Coke. Between the fascination with Coca-Cola's secret formula to the impressive story of this beverage giant enduring and growing to become the world's largest (500 beverage brands in 200 countries) - there's a whole lot of interesting history to behold here. I'm going to try and give you a photo walking tour of the fun exhibits we were able to take in at World of Coke, along with relaying a couple of the stories that our Coca-Cola Historian tour guide told us along the way. World of Coke ~ Coke Polar Bear Character Greeting No doubt it's the grown-up-kid, Disney-World-lover in me... but I was awfully excited about getting to meet the Coca-Cola Polar Bear.  When you first walk in to the main central area of the museum, there is a gorgeous central atrium. On the main floor is … [Read more...]